Top 5 Consumer Finance Apps in Latin America Q4 2021

In the fourth quarter of 2021, Latin America's top consumer finance apps demonstrated notable performance trends on a unified platform, combining both iOS and Android data. Here’s a closer look at the weekly downloads, revenue, and active user metrics for the top 5 apps: Nubank: Conta, Cartão e mais, iti: banco digital e cartão, PicPay: Conta, Cartão e Pix, CAIXA, and Banco Santander Brasil.

Nubank: Conta, Cartão e mais saw a dynamic quarter in terms of weekly downloads, starting with around 745K and peaking at over 1M in early December. The app maintained a strong presence with weekly active users fluctuating between 30M and 35M, reaching its highest at approximately 34.8M in early December.

iti: banco digital e cartão experienced significant growth in weekly downloads, starting at about 187K and hitting a peak of nearly 862K by the end of December. The number of weekly active users also showed an upward trend, growing from roughly 1.9M to over 3M by the end of the quarter.

PicPay: Conta, Cartão e Pix maintained a steady download rate throughout the quarter, with numbers hovering around 370K to 400K, and a slight dip towards the end of December to 296K. The app's weekly active users saw a peak of over 15.2M in late November but ended the quarter with approximately 13.5M active users.

CAIXA showed consistent weekly downloads, starting at about 298K and peaking at 340K in mid-November. Weekly active users fluctuated between 12.4M and 13.4M, reaching a maximum in early December.

Banco Santander Brasil exhibited stable download numbers, starting at around 277K and peaking at approximately 370K in late November. The weekly active users ranged from 11.8M to 12.6M, peaking in early November.

For more detailed insights and data, visit Sensor Tower.